Challenge
To help designers work smarter and more efficiently with a new AI Copilot
Core Product
Editor Design
AI
Role
Senior Product Designer, AI
Client
Kittl
Timeline
Jan 24 - Present
Challenge
To help designers work smarter and more efficiently with a new AI Copilot
Core Product
Editor Design
AI
Role
Senior Product Designer, AI
Client
Kittl
Timeline
Jan 24 - Present
Challenge
To help designers work smarter and more efficiently with a new AI Copilot
Core Product
Editor Design
AI
Role
Senior Product Designer, AI
Client
Kittl
Timeline
Jan 24 - Present
TLDR Project summary
Overview
During a six month contract I delivered significant impact to the Activation team at Veed via lean methods and multiple low code and MVP experiments
Responsibilities
End-to-end ProductDesign
User Interviews
Feature prioritisation
Updating team rituals
Impact
15k more daily subscribers
100+ more daily signups
10x increase in new user subscriptions when using the new Search Feature I designed
TLDR Project summary
Overview
During a six month contract I delivered significant impact to the Activation team at Veed via lean methods and multiple low code and MVP experiments
Responsibilities
End-to-end ProductDesign
User Interviews
Feature prioritisation
Updating team rituals
Impact
15k more daily subscribers
100+ more daily signups
10x increase in new user subscriptions when using the new Search Feature I designed
TLDR Project summary
Overview
During a six month contract I delivered significant impact to the Activation team at Veed via lean methods and multiple low code and MVP experiments
Responsibilities
End-to-end ProductDesign
User Interviews
Feature prioritisation
Updating team rituals
Impact
15k more daily subscribers
100+ more daily signups
10x increase in new user subscriptions when using the new Search Feature I designed
Testimonials
Impact beyond the brief
Nick is an excellent partner to work with, consistently showing a strong strategic mindset and product sense. He naturally leans towards the bigger picture and proactively identifies opportunities for impact in our product area and beyond. Nick is a strong leader, a clear communicator, and works quickly yet thoughtfully to elevate the impact of those around him.
Simon Turner
AI Product Lead, Kittl
Nick is a rare gem, and working with him has been truly great. He’s a highly skilled, detail oriented product designer and brings a unique ability to bridge the gap between design and engineering. He's a natural leader and a true team player—always ready to lend a hand, share his insights, and push the projects with his experience and expertise.
Pietro Bolcatu
Principle AI Engineer, Kittl
Testimonials
Impact beyond the brief
Nick is an excellent partner to work with, consistently showing a strong strategic mindset and product sense. He naturally leans towards the bigger picture and proactively identifies opportunities for impact in our product area and beyond. Nick is a strong leader, a clear communicator, and works quickly yet thoughtfully to elevate the impact of those around him.
Simon Turner
AI Product Lead, Kittl
Nick is a rare gem, and working with him has been truly great. He’s a highly skilled, detail oriented product designer and brings a unique ability to bridge the gap between design and engineering. He's a natural leader and a true team player—always ready to lend a hand, share his insights, and push the projects with his experience and expertise.
Pietro Bolcatu
Principle AI Engineer, Kittl
Testimonials
Impact beyond the brief
Nick is an excellent partner to work with, consistently showing a strong strategic mindset and product sense. He naturally leans towards the bigger picture and proactively identifies opportunities for impact in our product area and beyond. Nick is a strong leader, a clear communicator, and works quickly yet thoughtfully to elevate the impact of those around him.
Simon Turner
AI Product Lead, Kittl
Nick is a rare gem, and working with him has been truly great. He’s a highly skilled, detail oriented product designer and brings a unique ability to bridge the gap between design and engineering. He's a natural leader and a true team player—always ready to lend a hand, share his insights, and push the projects with his experience and expertise.
Pietro Bolcatu
Principle AI Engineer, Kittl
Results
Smart element suggestions
Insight
Users struggled to find relevant design elements quickly, leading to time lost browsing.
Reults
Increased engagement by presenting users with contextually relevant design elements, reducing search time.
Why this worked
Smart suggestions provided intuitive design options, helping users work faster and make inspired choices without leaving the canvas.
Results
Smart element suggestions
Insight
Users struggled to find relevant design elements quickly, leading to time lost browsing.
Reults
Increased engagement by presenting users with contextually relevant design elements, reducing search time.
Why this worked
Smart suggestions provided intuitive design options, helping users work faster and make inspired choices without leaving the canvas.
Results
Smart element suggestions
Insight
Users struggled to find relevant design elements quickly, leading to time lost browsing.
Reults
Increased engagement by presenting users with contextually relevant design elements, reducing search time.
Why this worked
Smart suggestions provided intuitive design options, helping users work faster and make inspired choices without leaving the canvas.
Replace with Ai
Create a template ready image in seconds
Insight
Users were stuck with blank page syndrome, and often wanted a starting point that wasn't a template
Solution
A design generator that sparked 20% adoption among paid users and a notable rise in user-generated content and download rates.
Why this worked
Automated design generation let users explore options quickly, cutting down on repetitive tasks and enhancing productivity. Paired with copilot it's a graet springboard to afinsihed design
Replace with Ai
Create a template ready image in seconds
Insight
Users were stuck with blank page syndrome, and often wanted a starting point that wasn't a template
Solution
A design generator that sparked 20% adoption among paid users and a notable rise in user-generated content and download rates.
Why this worked
Automated design generation let users explore options quickly, cutting down on repetitive tasks and enhancing productivity. Paired with copilot it's a graet springboard to afinsihed design
Replace with Ai
Create a template ready image in seconds
Insight
Users were stuck with blank page syndrome, and often wanted a starting point that wasn't a template
Solution
A design generator that sparked 20% adoption among paid users and a notable rise in user-generated content and download rates.
Why this worked
Automated design generation let users explore options quickly, cutting down on repetitive tasks and enhancing productivity. Paired with copilot it's a graet springboard to afinsihed design
Turbo Image Presets
Seamless styles for creative freedom
Insight
Majority of users lacked experience prompting and needed presets to perfrom repetitive tasks with confidence
Solution
Aligning style presets across turbo and advanced image gen models allowed users seamless controls and abiloity to swtich between the styles when needed
Why this worked
Prompt-engineered styles gave users more choice, aligning with both casual and pro needs for customised design.
Turbo Image Presets
Seamless styles for creative freedom
Insight
Majority of users lacked experience prompting and needed presets to perfrom repetitive tasks with confidence
Solution
Aligning style presets across turbo and advanced image gen models allowed users seamless controls and abiloity to swtich between the styles when needed
Why this worked
Prompt-engineered styles gave users more choice, aligning with both casual and pro needs for customised design.
Turbo Image Presets
Seamless styles for creative freedom
Insight
Majority of users lacked experience prompting and needed presets to perfrom repetitive tasks with confidence
Solution
Aligning style presets across turbo and advanced image gen models allowed users seamless controls and abiloity to swtich between the styles when needed
Why this worked
Prompt-engineered styles gave users more choice, aligning with both casual and pro needs for customised design.
Image Sets
On-brand assets in seconds
Insight
Users were frustrated by the single generation flow and needed a faster option
Solution
A powerful image set generator, that also helped users get over the blank page syndrome with a powerful auto compelte feature
Why this worked
Users can create on-brand assets from a master image style, and easily pick and choose with speed what they want to keep for their project.
Image Sets
On-brand assets in seconds
Insight
Users were frustrated by the single generation flow and needed a faster option
Solution
A powerful image set generator, that also helped users get over the blank page syndrome with a powerful auto compelte feature
Why this worked
Users can create on-brand assets from a master image style, and easily pick and choose with speed what they want to keep for their project.
Image Sets
On-brand assets in seconds
Insight
Users were frustrated by the single generation flow and needed a faster option
Solution
A powerful image set generator, that also helped users get over the blank page syndrome with a powerful auto compelte feature
Why this worked
Users can create on-brand assets from a master image style, and easily pick and choose with speed what they want to keep for their project.
Style Switch
Faster style exploration
Insight
Users found it difficult to generate a character or scene in a new style
Solution
A powerdul and quick way to change the sttle of an image in seconds. great for initial exploration
Why this worked
Users can alter the image style of a liked image to suit their creative exploiration. great for concepting and creating on brand assets.
Style Switch
Faster style exploration
Insight
Users found it difficult to generate a character or scene in a new style
Solution
A powerdul and quick way to change the sttle of an image in seconds. great for initial exploration
Why this worked
Users can alter the image style of a liked image to suit their creative exploiration. great for concepting and creating on brand assets.
Style Switch
Faster style exploration
Insight
Users found it difficult to generate a character or scene in a new style
Solution
A powerdul and quick way to change the sttle of an image in seconds. great for initial exploration
Why this worked
Users can alter the image style of a liked image to suit their creative exploiration. great for concepting and creating on brand assets.
Credits
Simon Turner
AI Product Lead
Pietro Bolcato
AI Principle Engineer
Claudio Bonucci
Senior AI Engineer
David Ruisinger
Senior AI Engineer
Credits
Simon Turner
AI Product Lead
Pietro Bolcato
AI Principle Engineer
Claudio Bonucci
Senior AI Engineer
David Ruisinger
Senior AI Engineer
Credits
Simon Turner
AI Product Lead
Pietro Bolcato
AI Principle Engineer
Claudio Bonucci
Senior AI Engineer
David Ruisinger
Senior AI Engineer
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© 2024 Nick Voke