Challenge
To design a scalable, accessible training platform for diabetic patients and professionals, adhering to strict brand guidelines.
Founder
Logo & Brand
Native App
Role
Lead Product Designer
Client
Roche
Timeline
6 months
Challenge
To design a scalable, accessible training platform for diabetic patients and professionals, adhering to strict brand guidelines.
Founder
Logo & Brand
Native App
Role
Lead Product Designer
Client
Roche
Timeline
6 months
Challenge
To design a scalable, accessible training platform for diabetic patients and professionals, adhering to strict brand guidelines.
Founder
Logo & Brand
Native App
Role
Lead Product Designer
Client
Roche
Timeline
6 months
Testimonials
Impact beyond the brief
Nick is a fantastic guy to work with. He has great critical thinking skills and dedication to going the extra mile. I've seen him tackle numerous complex challenges with ease, simplifying the user experience effortlessly. Any great team would be lucky to have him!
Tom Jones
Co-Founder, Constructiv
Nick was the driving force behind a challenging six month project for Roche Accu-Chek. He has an amazing ability to work seamlessly with cross-functional teams, grasp customer needs and set clear product goals. Highly reliable and dedicated, I always felt the project was in safe hands from conception to execution. His expert direction and input ensured the project's success and I strongly recommend Nick for any future endeavours.
Ben Sewell
Technical Advisor, Constructiv
Testimonials
Impact beyond the brief
Nick is a fantastic guy to work with. He has great critical thinking skills and dedication to going the extra mile. I've seen him tackle numerous complex challenges with ease, simplifying the user experience effortlessly. Any great team would be lucky to have him!
Tom Jones
Co-Founder, Constructiv
Nick was the driving force behind a challenging six month project for Roche Accu-Chek. He has an amazing ability to work seamlessly with cross-functional teams, grasp customer needs and set clear product goals. Highly reliable and dedicated, I always felt the project was in safe hands from conception to execution. His expert direction and input ensured the project's success and I strongly recommend Nick for any future endeavours.
Ben Sewell
Technical Advisor, Constructiv
Testimonials
Impact beyond the brief
Nick is a fantastic guy to work with. He has great critical thinking skills and dedication to going the extra mile. I've seen him tackle numerous complex challenges with ease, simplifying the user experience effortlessly. Any great team would be lucky to have him!
Tom Jones
Co-Founder, Constructiv
Nick was the driving force behind a challenging six month project for Roche Accu-Chek. He has an amazing ability to work seamlessly with cross-functional teams, grasp customer needs and set clear product goals. Highly reliable and dedicated, I always felt the project was in safe hands from conception to execution. His expert direction and input ensured the project's success and I strongly recommend Nick for any future endeavours.
Ben Sewell
Technical Advisor, Constructiv
Impact
Driven by research, validated by users.
High usability
Achieved an 83% pass rate on usability tasks, meeting or exceeding the 80% success threshold for smooth user interactions.
Efficient delivery
Six months of weekly sprints ensured the project stayed on-time and within budget through strong teamwork and clear communication.
Cost-effective validation
Expanded team with two internal hires within six months of launch, supporting ongoing profitability.
Impact
Driven by research, validated by users.
High usability
Achieved an 83% pass rate on usability tasks, meeting or exceeding the 80% success threshold for smooth user interactions.
Efficient delivery
Six months of weekly sprints ensured the project stayed on-time and within budget through strong teamwork and clear communication.
Cost-effective validation
Expanded team with two internal hires within six months of launch, supporting ongoing profitability.
Impact
Driven by research, validated by users.
High usability
Achieved an 83% pass rate on usability tasks, meeting or exceeding the 80% success threshold for smooth user interactions.
Efficient delivery
Achieved an 83% pass rate on usability tasks, meeting or exceeding the 80% success threshold for smooth user interactions.
Cost-effective validation
Validated concept and product via clickable prototypes, avoiding costly development through iterative testing and feedback.
Deliverables
A six-month project executed in parallel with dedicated research.
User journeys
Mapped journeys for diabetic patients, focusing on goals and needs, ensuring an engaging experience.
User flows
Designed seamless, accessible flows to boost engagement, education, and empowerment for patients.
Achieved an 83% pass rate on usability tasks, meeting or exceeding the 80% success threshold for smooth user interactions.
Research insights
Incorporated findings on patient behaviours to guide design and ensure relevance.
Validated concept and product via clickable prototypes, avoiding costly development through iterative testing and feedback.
User interviews
Conducted interviews with patients and healthcare providers to validate real-world needs.
Validated concept and product via clickable prototypes, avoiding costly development through iterative testing and feedback.
User testing
Performed rigorous testing to improve accessibility and navigation, achieving an 86% usability pass rate.
Validated concept and product via clickable prototypes, avoiding costly development through iterative testing and feedback.
UX copy
Crafted clear, educational UX copy to support learning and behavioural change.
Validated concept and product via clickable prototypes, avoiding costly development through iterative testing and feedback.
Understanding our audience
Building on a solid discovery process, I crafted user journeys for three key scenarios where audience friction was likely. These insights were vital for shaping information architecture and onboarding flow.
Understanding our audience
Building on a solid discovery process, I crafted user journeys for three key scenarios where audience friction was likely. These insights were vital for shaping information architecture and onboarding flow.
Understanding our audience
Building on a solid discovery process, I crafted user journeys for three key scenarios where audience friction was likely. These insights were vital for shaping information architecture and onboarding flow.
Extensive wireframes
Created clear, concise wireframes to convey information hierarchy, interactions, and content placement, all guided by user needs and feedback.
Extensive wireframes
Created clear, concise wireframes to convey information hierarchy, interactions, and content placement, all guided by user needs and feedback.
Extensive wireframes
Created clear, concise wireframes to convey information hierarchy, interactions, and content placement, all guided by user needs and feedback.
Clickable prototypes
I developed interactive wireframes and high-fidelity prototypes to showcase design details, hierarchy, and interactions. These prototypes enabled user testing, allowing us to iterate without costly development changes.
Clickable prototypes
I developed interactive wireframes and high-fidelity prototypes to showcase design details, hierarchy, and interactions. These prototypes enabled user testing, allowing us to iterate without costly development changes.
Clickable prototypes
I developed interactive wireframes and high-fidelity prototypes to showcase design details, hierarchy, and interactions. These prototypes enabled user testing, allowing us to iterate without costly development changes.
Rigorous user testing
Conducted 18 remote interviews over 3 weeks with Figma prototypes for desktop and mobile flows. Each 30-minute session included tasks and questions, achieving an 83% pass rate on usability tasks. Low-scoring tasks were iterated and internally tested, with further optimisations planned for BETA.
Rigorous user testing
Conducted 18 remote interviews over 3 weeks with Figma prototypes for desktop and mobile flows. Each 30-minute session included tasks and questions, achieving an 83% pass rate on usability tasks. Low-scoring tasks were iterated and internally tested, with further optimisations planned for BETA.
Rigorous user testing
Conducted 18 remote interviews over 3 weeks with Figma prototypes for desktop and mobile flows. Each 30-minute session included tasks and questions, achieving an 83% pass rate on usability tasks. Low-scoring tasks were iterated and internally tested, with further optimisations planned for BETA.
Developer-friendly styleguides
Created a thorough styleguide to ensure design-dev consistency, covering redline spacings, states, and updates to the brand design system.
Developer-friendly styleguides
Created a thorough styleguide to ensure design-dev consistency, covering redline spacings, states, and updates to the brand design system.
Developer-friendly styleguides
Created a thorough styleguide to ensure design-dev consistency, covering redline spacings, states, and updates to the brand design system.
Credits
Liam Dean
Visual Design
Brendan Turner
Producer
Syd Schaefer
User Testing
Credits
Liam Dean
Visual Design
Brendan Turner
Producer
Syd Schaefer
User Testing
Credits
Liam Dean
Visual Design
Brendan Turner
Producer
Syd Schaefer
User Testing
Want to find out more?
Want to find out more?
Want to find out more?
Made in Framer
© 2024 Nick Voke